Which motivation involves helping others to benefit oneself?

Egoism refers to the motivation that involves acting in one's own self-interest, even when the action has the effect of helping others. This approach is grounded in the notion that individuals may engage in helping behaviors not solely out of concern for the well-being of others but because they anticipate personal benefits from such actions. This can include gaining social approval, improving one’s reputation, or experiencing a sense of self-satisfaction. Egoistic motivations underline that while the act may appear altruistic, the primary driver remains the individual's own benefit, highlighting the complexity of human motivations in social contexts.

In contrast, terms like collectivism emphasize the broader societal benefit rather than individual gain, while altruism specifically focuses on selfless concern for the welfare of others without expectation of personal gain. Empathy, while important in understanding and sharing the feelings of others, does not inherently encompass the motive of benefiting oneself. Understanding these distinctions helps clarify the nuances in human motivations in social behavior.